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SEO Analysis of www.plumber-in-portsmouth.co.ukWe found 5 Critical Error, 4 Little Error, 2 Mild Error, 1 Moderate Error.
Your seo score : 65%
10 / 10
4 Error Found
Critical Error <META> Description character length is under the recommended minimum of 25 characters
Change the <META> Description content to be between 25 and 150 characters
Search engine crawlers can analyze between 25 and 150 characters of the meta description tag. Thus, use the meta description efficiently to give a proper idea about your website.
Critical Error META DESCRIPTION tag does not exist in the <head> </head> of the source code
Add META DESCRIPTION tag into the header of the source code eg: <meta name="description" content="Descriptive, keyword rich snippet of page copy goes here"> The META DESCRIPTION is under your control for the "Call to Action" in the SERPs.
The META DESCRIPTION tag plays three roles: First, the META DESCRIPTION is used in the algorithm so it is evaluated in page rank for the words that were contained within it. Second, it elaborates on what the title text provides for a web page and includes keywords that reflect the contents of the page, which should read well for the human eye. Third but not last, the META DESCRIPTION is under the author's control to describe the content of a page for the search engine results pages (SERPs) with the intent of the text to elicit a response from the end user - a click through, referred to as <b>"Call to Action!"</b><br/>Detail: The META DESCRIPTION tag is a snippet of HTML code that belongs inside the <Head> </Head> section of a Web page. It usually is placed after the Title tag and before the Meta keywords tag. <br/>Important: META DESCRIPTION is helpful because it differentiates you from your competitors in the SERPs and improves the number of click-throughs to your site.
Little Error Meta Keyword tag does not exist in the <head> </head> of the source code
Add META KEYWORDS tag. eg: <meta name="keywords" content="keyword1, keyword2, keyword3">
Although this tag has lost value, some Search engine crawlers may use the META KEYWORDS tag to identify keywords relevant to a page's contents. Include keywords that you are targeting and related terms that represent the content of the page. DO NOT repeat a keyword more than 4 times within the set. You may also include misspellings for your target terms.
Critical Error No content found witin the <meta name="description" content=" " > tag
Write copy for the <META> Description whereby the text is to be between 25 and 150 characters that is human readable, actionable and keyword rich
Search engines use META DESCRIPTIONs to determine page relevancy. When multiple pages utilize the same description, search engines have a more difficult time differentiating those pages, leading to poorer relevancy scores for those pages. All pages should have a unique META DESCRIPTION. <br/>Recommendation: utilize goal keywords near the beginning of the description text.
8 / 12
3 Error Found
Critical Error <title> </title> tag does not exist in the <head> </head> of the source code
Add <TITLE> tag. eg: <TITLE>TITLE GOES HERE</TITLE>
Search engine crawlers use the <TITLE> tag as a major component for determining the page's relevancy to given keyword(s). Word order matters: place relevant top keywords to the front of the <TITLE> tag, followed by your branding and then category or department if relevant. Format: keyword rich, descriptive text.
Mild Error character length is under the recommended minimum of 5 characters
Change the <TITLE> length to be between 5 and 65 characters
Most search engines will truncate the page <title> </title> after a fixed number of characters, including spaces. Goal: Have your <title> </title> tag unique, descriptive and accurate and within 65 characters long. The <title> </title> tag is your first opportunity to elicit a response from the end user, referred to as "Call to Action!". Important: when your page is returned for a query, you have to compete with the 9 other returning results in the SERPs, and you want to ensure you provide a descriptive, relevant TITLE that directs a visitor to select your link over your competitor's. Recommend: Ensure that the top search terms for a given page are within the first 65 characters of the TITLE tag. It is imperative that the <title> </title> tag include keywords that reflect the contents of the page and should still read well for the human eye.
Critical Error no content found witin the <title></title> tag
Write descriptive, actionable copy for the <title> </title> tag
Ensure that the top search terms for a given page are within the first 65 characters of the TITLE tag. It is imperative that the <title> </title> tag include keywords that reflect the contents of the page and should still read well for the human eye.
7 / 10
1 Error Found
Little Error Inline CSS found in source code within the body or head
Move all inline style definitions to external files
Search engine crawlers ignore inline CSS. Excessive inline CSS can push actual content down in the HTML. Since search engine crawlers analyze only the first 100 Kbytes of the page, it is possible that the inline CSS will prevent the crawlers from analyzing any content. It is recommended that CSS be externally referenced.
9 / 10
9 / 9
1 Error Found
Little Error Anchor name links detected on page
Remove all instances of anchor name links, i.e. "/something.html#content"
Search Engines can only follow links that are complete and anchor names not only confuse crawlers but can lead to duplicate content issues
7 / 8
1 Error Found
Mild Error No sitemap file found on your website
Make sure you have a site map. This is an xml file that describes the structure of your page. Make one, and give it to Google.
A sitemap file will contain a collection of links of all your pages. You should define priority levels depending on how often you update different parts of your website. You can generate the xml sitemap file and add it to robots.txt file. For more information on how to generate an xml sitemap, please visit http://www.sitemaps.org/protocol.php
5 / 6
1 Error Found
Little Error Image Alt attribute has no content or there is no image alt tag.
Add ALT content to <IMG> tag. eg: <IMG SRC="pic.gif" ALT="accurate and descriptive keywords that represent the graphic">
A search engine crawler is able to interpret and evaluate only text and links. Crawlers are unable to interpret image files, so the ALT text enables the web author to provide relevant information to the crawlers and the end user. Alt text is helpful to end users if they have images disabled or if the image does not properly load. In addition, the Alt text is utilized by audio readers for the visually impaired. The Alt text provides a description of the image. Recommend: Make sure that your Alt tag text is descriptive and accurately reflects what the image represents.
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Content in Java
1 Error Found
Search Engines are able to test if content is being "hidden" using CSS and JS on the page. This is considered "cloaking" and seen as an attempt to squeeze non-relevant content into a page which might lead to a manual review by the Search Engines and potentially a drop in relevance.
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