Change the <META> Description content to be between 25 and 150 characters

Search engine crawlers only analyze the first 150 characters of the META DESCRIPTION tag. Thus, any keyword beyond the 150 characters will not be considered by the search engines in determining page relevancy.

Change the <TITLE> length to be between 5 and 65 characters

Most search engines will truncate the page <title> </title> after a fixed number of characters, including spaces. Goal: Have your <title> </title> tag unique, descriptive and accurate and within 65 characters long. The <title> </title> tag is your first opportunity to elicit a response from the end user, referred to as "Call to Action!". Important: when your page is returned for a query, you have to compete with the 9 other returning results in the SERPs, and you want to ensure you provide a descriptive, relevant TITLE that directs a visitor to select your link over your competitor's. Recommend: Ensure that the top search terms for a given page are within the first 65 characters of the TITLE tag. It is imperative that the <title> </title> tag include keywords that reflect the contents of the page and should still read well for the human eye.

Move all inline style definitions to external files

Search engine crawlers ignore inline CSS. Excessive inline CSS can push actual content down in the HTML. Since search engine crawlers analyze only the first 100 Kbytes of the page, it is possible that the inline CSS will prevent the crawlers from analyzing any content. It is recommended that CSS be externally referenced.

Add H1- header tag. eg: <H1>text for the title of an article or a headline for the page copy - precise and descriptive</H1>

An H1 tag is an indicator of what the body copy is about. Search engine crawlers use the H1 tag (almost as important as the Title tag) as a major component for determine the page's relevancy to given keyword(s). The H1 tag reinforces the core keyword(s) found in the <TITLE> and META DESCRIPTION, which improves page relevancy and search engine ranking. Recommend: Use an H1 tag that includes keywords that reflect the contents of the page. Recommended character length, including spaces: 150 characters.

Create H2-H6 tags to seperate content into sections where appropriate. H2-H6 should only be used to denote content breakpoints and not for module headers or any other keywords outside that page's core content

Search Engines treat the H2-H6 tags as an indicator or content seperation. For example, the H2 tag could be used for sub-sections of an article and H3 for sub-sub sections of the same content with target keywords.

The H1 tag is recommended to be within 150 characters, including spaces. It is to act like the headline of the copy - precise and descriptive.

An H1 tag is an indicator of what the body copy is about. The H1 tag should be a precise description of what is to be expected in the body of the page. Try not to exceed 150 characters in the H1 since it is a headline (title) for the page text. Recommend: Use an H1 tag that includes keywords that reflect the contents of the page and keep it within 150 characters.

Make sure you have a site map. This is an xml file that describes the structure of your page. Make one, and give it to Google.

A sitemap file will contain a collection of links of all your pages. You should define priority levels depending on how often you update different parts of your website. You can generate the xml sitemap file and add it to robots.txt file. For more information on how to generate an xml sitemap, please visit http://www.sitemaps.org/protocol.php

Write a page content not less than 200-300 words

Textual content is very important for SEO. Search engines are still mostly understanding pages' contents with the words. Therefore, write enough content and try to use the target keywords at the beginnings of the 1st and 2nd paragraphs of your content. Density of the target keywords should not more than 10% of whole textual content. Nevertheless, use those keywords when necessary. When you write to content with the target keywords inserted, read it loud and if it sounds ok then it should be ok. Try to use the target keywords in bold or italic to give emphasis to them.

Add ALT content to <IMG> tag. eg: <IMG SRC="pic.gif" ALT="accurate and descriptive keywords that represent the graphic">

A search engine crawler is able to interpret and evaluate only text and links. Crawlers are unable to interpret image files, so the ALT text enables the web author to provide relevant information to the crawlers and the end user. Alt text is helpful to end users if they have images disabled or if the image does not properly load. In addition, the Alt text is utilized by audio readers for the visually impaired. The Alt text provides a description of the image. Recommend: Make sure that your Alt tag text is descriptive and accurately reflects what the image represents.

Replace the Javascript redirect with 301/302 redirect as appropriate

Search Engines can only pass pagerank and other relevance through a single 301 hop.