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Here is my detailed work experience:
Google Europe, AdWords(PPC)& AdSense (Display) Executive (Ap.05–Mar.06), Dublin, Ireland
- Review of websites in line with the Google quality rules
- AdWords and AdSense ROI Optimization
- Customer Service for Google’s affiliate website publishers
MIVA, Online Strategy & Traffic Manager, (Apr.06– Mar.07), London, UK
- Increasing traffic to several websites from a variety of subjects by a mix of online marketing channels (such as AdWords, MSN AdCenter, YSM, Miva) and to generating revenue and ROI on these websites. Increased traffic more than 500% and ROI for more than 100% in many websites.
- SEO advice to content writers and web designers for new websites
- Directing the web design strategy for higher conversions via enhancing online user experience
House of Fraser, Ecommerce Acquisition Manager, (Jul.07 – Apr.08), London
- Defining and managing the online acquisition strategy and budget
- Building up and managing the PPC & SEO activity (website ranked on top for hundreds of keywords in a short time)
- Building up and managing the affiliate marketing (Linkshare)
- Coordinating the web analytics build and implementation (Coremetrics)
- Suggesting better ways of user experience
British Council, SEO Consultant in Digital Team, (3 Months) Feb 13 – May 13
- Advicing on search engine optimised migration of sites to new platforms
- Helping optimised digital content strategy for reaching larger audience in country websites
Air Baltic, Head of Ecommerce, (6 Months) May 12 – November 12, Riga Latvia
- Usability, managing checkout process improvement project
- Flight Aggregators CPA, CPC agreements (Skyscanner,
- SEO, SEM, Online Campaigns - Email marketing optimisation - Social Media
Drivebusiness Agency, PPC/SEO Consultant, (4 Months) May-Aug 2011, London
Managing & Improving Pay Per Click campaigns for various retailer clients namely Reiss, Gant UK, Gant Sweden, Day Birger, D2 Jeans, etc.
TopLanguageJobs.co.uk, SEO/SEM Consultant,(4 Months) Jan 11 – Apr 11, London
- SEO, PPC Campaigns Optimisation - Achieved all the keywords ranking targets in 2 months
Smart TV Broadcasting SEO/SEM Consultant, (5 Months) Nov 09 – Mar 10, London
- SEO review of the website & Link Building (Increased the ranking for most competitive keywords from 500+ position to first 20 and 50 position at Google) - Managing Paid Search Campaigns (£70K+ monthly)
HSBC Business, Online Marketing & User Experience Manager, (3 Months) (Jul 09 – Oct 09), London
- Ensuring SEO & usability requirements during the website redesign are implemented
- Managing the PPC agency and PPC campaigns optimization
Microsoft Global, SEO Technical Writer, (4 Months) Apr 09 – Jul 09, London
- Translate existing and upcoming professional documentation, knowledge, best practices and guidelines of SEO into proper online documentation, training, guidelines for Editors, developers, engineers.
- Building an SEO guidance website using Sharepoint Content Management System
Vodafone UK, eCommerce User Experience Manager,(3 Months) Jul 08 – Oct 08, Newbury
- Develop Customer Journeys that are aligned to the site strategy
- Develop and work across OBU to implement Best in Class Customer Journeys that optimise sales performance
- Ensure Customer Journeys are driving towards the Acquisition and Retention targets as set by OBU Marketing
Pegasus Airlines, Online Marketing Consultant, (4 Months) Apr.08 – Jul.08, London
Online media planning and implementation for Pegasus Airlines; display advertising, web analysis and reporting, usability research, affiliate marketing (Zanox)
Lycos Web Hosting Europe, eMarketing Manager, (5 Months) Mar.07 – Jul. 08, Germany
- Creating & optimising (via user experience analysis) online promotion projects in 6 countries (UK, FRE, NL, ES, IT, DE) unique landing page and banners for each promotion in collaboration with designers, product management and PR teams.
- Managing Pay Per Click and SEO agencies; reviewing their performance by making ROI analysis