SEO Analysis Criteria

Need an SEO Consultant?

contact: fatihgg Gmail

I am Fatih Gulgonul (or Adam F. Gulgonul in the UK, as my name sounds funny there!), a British Turkish who is living in the UK and travelling all over the world, but mostly in Europe. I am enthusiastic about SEO as an ex-Google employee who worked in several companies and countries in SEO/Digital/Online Marketing. I am available for any duration of contract for SEO or digital marketing consultancy. Here are some companies I provided consultancy before:

Here is my detailed work experience:

Google Europe, AdWords(PPC)& AdSense (Display) Executive (Ap.05–Mar.06), Dublin, Ireland

- Review of websites in line with the Google quality rules

- AdWords and AdSense ROI Optimization

- Customer Service for Google’s affiliate website publishers

MIVA, Online Strategy & Traffic Manager, (Apr.06– Mar.07), London, UK

- Increasing traffic to several websites from a variety of subjects by a mix of online marketing channels (such as AdWords, MSN AdCenter, YSM, Miva) and to generating revenue and ROI on these websites. Increased traffic more than 500% and ROI for more than 100% in many websites.

- SEO advice to content writers and web designers for new websites

- Directing the web design strategy for higher conversions via enhancing online user experience

House of Fraser, Ecommerce Acquisition Manager, (Jul.07 – Apr.08), London

- Defining and managing the online acquisition strategy and budget

- Building up and managing the PPC & SEO activity (website ranked on top for hundreds of keywords in a short time)

- Building up and managing the affiliate marketing (Linkshare)

- Coordinating the web analytics build and implementation (Coremetrics)

- Suggesting better ways of user experience

CONTRACT WORKS

British Council, SEO Consultant in Digital Team, (3 Months) Feb 13 – May 13

- Advicing on search engine optimised migration of sites to new platforms

- Helping optimised digital content strategy for reaching larger audience in country websites

Air Baltic, Head of Ecommerce, (6 Months) May 12 – November 12, Riga Latvia

- Usability, managing checkout process improvement project

- Flight Aggregators CPA, CPC agreements (Skyscanner,

- SEO, SEM, Online Campaigns - Email marketing optimisation - Social Media

Drivebusiness Agency, PPC/SEO Consultant, (4 Months) May-Aug 2011, London

Managing & Improving Pay Per Click campaigns for various retailer clients namely Reiss, Gant UK, Gant Sweden, Day Birger, D2 Jeans, etc.

TopLanguageJobs.co.uk, SEO/SEM Consultant,(4 Months) Jan 11 – Apr 11, London

- SEO, PPC Campaigns Optimisation - Achieved all the keywords ranking targets in 2 months

Smart TV Broadcasting SEO/SEM Consultant, (5 Months) Nov 09 – Mar 10, London

- SEO review of the website & Link Building (Increased the ranking for most competitive keywords from 500+ position to first 20 and 50 position at Google) - Managing Paid Search Campaigns (£70K+ monthly)

HSBC Business, Online Marketing & User Experience Manager, (3 Months) (Jul 09 – Oct 09), London

- Ensuring SEO & usability requirements during the website redesign are implemented

- Managing the PPC agency and PPC campaigns optimization

Microsoft Global, SEO Technical Writer, (4 Months) Apr 09 – Jul 09, London

- Translate existing and upcoming professional documentation, knowledge, best practices and guidelines of SEO into proper online documentation, training, guidelines for Editors, developers, engineers.

- Building an SEO guidance website using Sharepoint Content Management System

Vodafone UK, eCommerce User Experience Manager,(3 Months) Jul 08 – Oct 08, Newbury

- Develop Customer Journeys that are aligned to the site strategy

- Develop and work across OBU to implement Best in Class Customer Journeys that optimise sales performance

- Ensure Customer Journeys are driving towards the Acquisition and Retention targets as set by OBU Marketing

Pegasus Airlines, Online Marketing Consultant, (4 Months) Apr.08 – Jul.08, London

Online media planning and implementation for Pegasus Airlines; display advertising, web analysis and reporting, usability research, affiliate marketing (Zanox)

Lycos Web Hosting Europe, eMarketing Manager, (5 Months) Mar.07 – Jul. 08, Germany

- Creating & optimising (via user experience analysis) online promotion projects in 6 countries (UK, FRE, NL, ES, IT, DE) unique landing page and banners for each promotion in collaboration with designers, product management and PR teams.

- Managing Pay Per Click and SEO agencies; reviewing their performance by making ROI analysis